Our Website Design & Development Process
We are a website design and development company in Kenya.
At Wizag, website design and development is a holistic process. Our websites don’t only look great, they also perform. From the start, we consider your content strategy, information architecture, user-pathways and how to market your site to your audience.
Information and assessments gathered from stakeholders should be collected in a well-formatted project brief which contains the following elements:
- Project summary: Outlines the general overview of the website design project, organizational background, the environment the organization exists in, the people the organization serves and the unique value it provides to its audience.
- Goals: Clear goals allow the Website Design team the ability to focus on what will provide the most impact and move the organization forward.
- Target audiences: Who will help the organization achieve its stated goals? Audience profiles include demographics, psycho-graphics, brand perceptions, audience needs, online goals and tasks routinely performed.
- Messages: What are the key messages that attract and motivate key audiences to engage with the organization? What are the key brand messages that help differentiate the organization from its peers?
- Competition: This includes an overview of competitive organizations’ Web sites, considering visual branding, messaging, navigation, calls to action and key differentiators.
This is followed by creating a well-defined project scope plan that outlines specific activities and deliverables, along with specific timelines, you will be able to clearly set expectations for our clients.
The third step of the website design process is to design how the website will look.
In this step, a website wire-frame is created with basic web page elements such as the header, navigation, widgets, etc. The wire-frame can then be moved into a more realistic mock-up using a program such as Photoshop.
We use the Design step to finalize the overall look of the website with the client and discuss decisions for colors, typography, and imagery. Confirm the design with the client before moving on to any development.
With designs approved, it’s time to flesh out the design of the pages, develop new content and refine old content, create videos, slideshows, podcasts and other media that will appear on the site as well as start to build out the HTML and CSS of the site.
In the Develop step, the website design is translated to actual code that makes the website work. This stage can be the most lengthy, so we always keep our clients informed on the status of the project.
Before the site is launched, it will be placed on a production server where only internal audiences and anyone who has the link with can view it. Testing of the site is critical as there will inevitably be issues that need to be addressed before the site goes live. There is nothing that erodes a brand more than a site that doesn’t function properly or that has misspellings or broken design elements. At this stage the site will be reviewed on multiple browsers (Firefox, Safari, Internet Explorer) and multiple devices (laptops, tablets, and mobile) to see if and where breaks occur.
A collaborative effort to ensure the website is functioning at full capacity, optimized, and error free, is the final stage of the pre-launch project life cycle. We try to break the website at the same time we are checking for efficiency.
The big day.
After testing the site and having it reviewed and approved by the project stakeholders, we’re ready to launch. However, once the site is launched, the project isn’t over —we are prepared to address feedback from users adapting to the new site.
we will be available to make some immediate changes to the site, such as fixing broken links, editing copy and adjustments. The Web is a fluid medium that changes on a daily, if not hourly basis — change is inevitable.
Websites are living, breathing entities and need constant care and maintenance. Updating content, making changes to the back end and fixing broken links are all in a day’s work.
All of these phases are critical to the Web design process. But the thread that runs through the process is strategy: the desire to achieve a goal, to move the organization forward, to prosper in a competitive environment.